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Post by davef on Oct 26, 2014 22:39:27 GMT
We are looking for someone to take on a vital new role, with the aim of making a significant difference to our attendances. For more details go to the official site
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Post by garethl on Oct 27, 2014 19:59:41 GMT
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Post by Amber Aleman on Oct 28, 2014 13:13:18 GMT
Absolutely agree about the importance of this role. There must be a huge number of potential supporters out there but getting them through the GGL turnstiles is a challenge. The job needs somebody with time, enthusiasm, determination and good communication skills. (Alas, that rules me out.)
As for the Dulwich phenomenon, I guess it shows that certain clubs can become popular for random reasons. Maybe part of Hamlet's appeal is their unusual colours. Something we share with them?
Incidentally, it was good to see a quote in the article from Dorch fan Cameron Marett - who's known to a few of us on here!
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Post by davef on Oct 28, 2014 13:28:33 GMT
...but Dulwich don't have a giraffe !
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Post by johnnie1 on Oct 28, 2014 14:38:56 GMT
I've just been brainstorming for a bit and have come up with these ideas. I imagine most have them have already been considered though
• Free entry for children 10 or under – people won’t want to pay for their kids to watch the game if they won’t remember it • ‘Kids for a quid scheme’ – kids 10-15 don’t have much cash lying round and ‘kids for a quid’ has a good ring to it. Easy to use in advertising (to be fair £2 junior entry is very reasonable compared to other clubs) • Free season tickets at Primary Schools – important to get fans in young. My first game was in 05-06! • Players taking assemblies at primary schools – at primary school age a footballer coming in to give a talk is awe inspiring and will convince kids, mostly in years 4-6, to come along • Season tickets as prizes in raffles – people are more cynical in secondary school (especially where I go!) Season tickets as prizes could encourage people to come along, or sell them to others who are interested. They need to appear to have worth at that age I think • ‘Adults free if you bring a kid' day – don’t know if it’s ever been tried before, but having a day where adults can get in free if they bring a kid along (also free) might be a good idea. The first game I came to in 2005, my Dad only brought me to because he worked for a company who sponsored Sutton, so we both got in for free! • Simply bringing along a mate! (especially for ‘big-name’ pre-season games) – a mate who came along for the Chelsea game last pre-season is now a regular down GGL, and even comes to all the away games as well
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Post by davef on Oct 28, 2014 15:46:06 GMT
Cheers Johnnie. We do, or have tried, most of those - or variations of them - anyway but it never hurts to be reminded.
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Post by sallycat on Oct 28, 2014 22:58:17 GMT
I very much advocate the idea of bringing a mate, but these days all my mates are sutton fans anyway
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Post by dannyboy1807 on Oct 29, 2014 8:25:50 GMT
What about bring a mate or we use kittens as footballs scheme?
I know it's a bit out of the box but it may just work.
in all serious what about some kind of voucher scheme if you bring a mate to the game you get a beer for half price.
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Post by sallycat on Oct 29, 2014 13:40:18 GMT
That's a nice idea, but you'd need to rethink the prize as you're excluding children (and anyone who doesn't drink). It's the young 'uns we really want to be encouraging.
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Post by cheshire on Oct 30, 2014 19:28:39 GMT
Its ironic that this came up now as i was just reading a marketing book that was written to highlight "thinking outside the box" and the guy who wrote it was applying his techniques as a consultant to US professional sports teams in the NBA and the NFL. Whilst we are not talking their kind of numbers, some of the principles are clearly transferable.
He discusses how to increase ticket sales/attendances both by creating ad campaigns seeking to reach those who might be interested (in this case) going to football on a Saturday such as lapsed Chelsea, Palace, Arsenal, Fulham fans etc or those who find premiership prices too steep. He also talks of ways to get more new fans in with coupons offering (the new fans such a school children) a chance to attend 5 home games within a season at an attractive price. The idea is to get people hooked of course. A consistent and methodical approach to this ends up with the building of database of "occasional" people over a number of seasons who can be marketed to in future (inform them about family days, big games, music gigs, etc)
Something that caught my eye and would appeal especially to younger fans (say between the ages of 5 and 11). When younger fans attend (not withstanding that they require an adult to bring them) those who register are given a gift each time they attend and via a parents email address, notified of the next game and the associated offer. Anyone with children will know how keen youngsters are to collect free gifts (pin badges, pens, car stickers etc.) Inexpensive for the club to provide but appealing and when combined with a cut price entrance, a h/t penalty comp or other age related challenge, entrance into a prize draw, a bag of Haribo and a greeting from a friendly giraffe...
As I am sure people know that gimmicks are used to try and generate more traffic, (Bungay town and their mushrooms) but good ones also generate press interest. If the club wants to get a four figure gate, create a "1000 scheme". 1000p entrance with the core objective of bring 1000 people through the gate on a Saturday. If the local press think its a neat idea and run with the story, who knows...
As ever the key points are be big, be bold and dare to do it...
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Post by os on Oct 30, 2014 20:19:41 GMT
I am sure like many I have thought about this subject many times, most of what has been suggested has been tried before with varying degrees of success.
I have always thought the club gets a raw deal from the media, getting almost no coverage at all, unlike where I am in Kent which subjects me daily to the antics of Welling, Maidstone, and even Dover. Infact before writting this I thought I would check BBC Surrey covered clubs, and it has ended up with me tweeting them in disgust.
They state this on their site: "Sport Coverage and live commentary of Aldershot Town, Crawley Town, Woking, Farnborough and a host of other local sides."
Crawley and Farnboro are not even in Surrey and never have been!!!!
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jr
1st team skipper
Posts: 2,166
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Post by jr on Oct 30, 2014 21:49:03 GMT
And Aldershot OS!
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jr
1st team skipper
Posts: 2,166
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Post by jr on Oct 30, 2014 21:49:21 GMT
And Aldershot OS!
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jr
1st team skipper
Posts: 2,166
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Post by jr on Oct 30, 2014 21:49:43 GMT
And Aldershot OS!
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jr
1st team skipper
Posts: 2,166
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Post by jr on Oct 30, 2014 21:50:02 GMT
And Aldershot OS!
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